You need to work hard to make your content unique. And when you do – you will be rewarded.
But unique does not mean that no one else has ever uttered the words you are about to write.
Unique means that you are presenting a unique and valuable perspective.
Here are 11 easy to adopt techniques and tips to make your content stand out.
- 1. Use your own photos
- 2. Create your own infographics and illustrations
- 3. Share your own experiences
- 4. Make your content actionable
- 5. Dare not to write another “I agree” article
- 6. Write case studies and use your own data
- 7. Be structured in your work
- 8. Always remember to add your secret sauce
- 9. Always be prepared and a bit nervous when writing
- 10. Create great headlines (and deliver)
- 11. Use chatbots to interact & create user driven content
- Summary and conclusion
1. Use your own photos
Avoid stock photography and use your own photos if possible.
Noone likes to face endless blocks of text. Long sentences forming even longer paragraphs make us dizzy and send us gasping for air.
Photos make texts easier to read. Also, when you add photos you make the text easier to understand and digest.
But everyone uses stock photos from websites and services like Pixabay and Canva.
And even though your photos may not be perfect. That is also a part of what makes them unique. And face it, today most photos are good enough to be used on the web.
Dare to use your own photos and you have instantly added a unique flavor to your website.
2. Create your own infographics and illustrations
For some niches it is not always practical or even possible to use our own photos
But everyone can produce and use their own infographics and illustrations.
There are several free graphics problems that offer click-and-drag interfaces to create graphics and illustrations.
Canva is probably my favorite and the program offers a huge variety of graphics, elements, fonts, photos and backgrounds.
Simply pick your format or template and start designing your unique creation.
Also, consider making your infographics and illustrations available to other websites. This is a great way to attract links from other relevant websites.
3. Share your own experiences
Remember the valuable part of “unique and valuable”?
Well, here it is.
When you share your own perspective and experiences you add credibility as well as a unique flavour to your content.
Do not copy other peoples experiences. Speak your mind and share your experiences honestly.
4. Make your content actionable
Informational content is important. But it is even more important that your content is actionable.
This does not mean that your content always needs to be a tutorial. But, it does mean that the content cannot be abstract.
To tell someone to “write better”is not helpful unless you explain how.
There are too many articles dealing with the abstracts.
Make sure the points you make are easy to follow, understand and implement.
5. Dare not to write another “I agree” article
Do you have a unique perspective and the experience and data to back it up?
Then you need to scream it from the rooftops!
Do not be afraid to stand out. Quite the opposite. Embrace the opportunity when it presents itself.
6. Write case studies and use your own data
Case studies are a great way to generate unique and compelling content.
And when you use your own data you automatically own the project from start to finish.
Another plus is of course that case studies more or less write themselves as you work your way through the data analysis.
And do take the opportunity to create some striking infographics to add another layer of uniqueness.
7. Be structured in your work
Know what you are going to write about before you start typing.
Do not confuse writing with research.
Research is an art where the journey will take you somewhere. Time spent on research will give you knowledge and land you somewhere with something to share.
Writing is more of a science where you design a map with directions to that place and knowledge.
And you need to be structured if you want the reader to tag along all the way to the end.
How can you know if your writing is structured?
Just make sure your articles make sense even if you only read the sub-headings.
8. Always remember to add your secret sauce
We all have a writing style whether we know it or not. Your writing style is a product of many factors but your personality is one of them.
And do not be afraid to let your personality shine through when you write articles.
As writers we also favor certain words in our writing. Consequently we have a tendency to overuse them.
This does not have to be a problem.
I will hazard a guess that you are a unique individual. And yes, I believe this is true for everyone.
Harness that uniqueness in your writing by adopting your personal style, tone and perspective to your writing.
And no, I am not saying that you should necessarily share personal details or facts.
I am however saying that you should write your articles in your own voice and let that be a part of your “secret sauce” on your path to success.
9. Always be prepared and a bit nervous when writing
Not nervous as in I do not want to do this. I mean nervous as in I got this. I need to do this well. I need to execute.
Writing an article should be like preparing for a speech at someone’s birthday or wedding.
You do not just show up and start talking.
Of course not.
You talk to family members and research anecdotes. You practice holding the speech in front of friends and family. You adapt. You improve. And then, on the day, you perform.
Writing an article is not that different if you think about it.
You do research. And you practise a lot until you have a final draft. And then when you finally publish your writing it is like holding a speech.
Do not be casual about your writing. Instead be prepared, crisp and concise.
Your writing style can of course be casual and relaxed. But your writing needs to be exact and inspiring.
Always plan and prepare for excellence.
You would never improvise when giving a speech at a wedding.
Bring the same level of excellence and preparedness to your writing.
10. Create great headlines (and deliver)
Do take the extra time to write excellent headlines for your articles.
And then choose the best one.
And always deliver on the promises made in your title or headline.
Dare to be a bit provocative.
Your headline will work to get that click from the visitor.
But it is worth nothing unless your article delivers a superior user experience.
Each click on your link in the search engines is preceded by a search.
And that search was generated from the need to solve a problem or find information.
So always remember to be creative but do remember the importance of delivering on the user experience.
Great headlines need to be backed up by even greater copy.
11. Use chatbots to interact & create user driven content
You can think of chatbots like interactive FAQs on steroids.
Chatbots are computer programs that use pre-set words or phrases as triggers to hold a conversation with the visitor to a website.
You would install a chatbot on your website as a service. The chatbot will present the visitor with a window where they can type questions.
The chatbot will in turn respond in real time using your pre-written answers.
The general idea is that the chat bot will be directed to a live operator when and if needed. Chatbots are gaining in popularity and there are several free alternatives.
But what if we use the chatbots to deliver content to our visitors?
The visitor asks questions and we reply with a preformatted answer with links to more information.
The chatbot will if used properly allow the visitors to build their own articles using our preformatted answers.
Chatbots are primarily used for support.
Still, chatbots can be an effective way to deliver content in a unique, personalised and user triggered manner.
Summary and conclusion
To stand out we need to have our own voice.
And while it is hard to be unique it is not difficult to add that special flavour that makes our content stand out.
In this article I listed 11 ways to add a unique flavour to your content and website.
And hopefully you will be able to adopt some of them to make your content sing and stand out.
If you do. And if your content is good enough. Success will be yours to have.