How to write blog posts better

Please do not try to write blog posts faster. Instead work on how to write better posts and articles.

Focus on producing great content. Quality over quantity. 

Quantity will take care of itself as long as you stick to your plan and keep producing (great) content.

Do not be a fast writer – be an effective writer

Anyone can be fast. Instead aim to be effective with your time.

And do not try to be perfect. It is not productive for you as a writer to strive for perfection. 

You see, to be effective you must leave well enough alone.

And to be effective and have a sense of what is good enough we need to lean on a structure or a game plan.

The following 5 tips have made a world of difference for my writing.

5 tips on how to write great content – again and again

1. Have the courage to be informational

Do not expect to make money from every single post or article you write.

Let all your tutorials and how-to guides be informational and helpful. And let your buying guides, reviews and top lists be potential money pages.

We write content to attract visitors. We want to attract visitors to make money.

But from my experience it will not necessarily be your best written articles or posts that will end up making you the most money.

Have the courage to not make every single post or article about making money. 

Stay true to the keyword and topic you have selected and honor the message.

An article titled “How to write blog posts faster better” should be informative, not a hard sell for affiliate programs. 

Having the courage to stay true to the message of the keyword phrase will make your writing flow. The result will be a more effective writing process.

2. Start with the conclusion – and then write the introduction

The first thing you write should be your conclusion. And then, when the conclusion is written you write the introduction paragraph.

If you struggle writing the conclusion or the introduction you will have problems writing the article. And the result will more than likely not be what we define as great content.

Think about it. Your conclusion is the knowledge you want to share with your article. You must know this before you start writing.

And the introduction is the first gentle step into the area of knowledge you are creating with your article.

To create great content and have an effective writing experience the conclusion and introduction paragraphs must be clear in your mind before you start writing. 

3. Subheadings give direction

When you have successfully written the conclusion and the introduction we move on to the body of the article.

And we do this by writing all the subheading we will use to logically move the reader from our introduction to the conclusion.

Think of the subheadings as the direction or roadmap to our final destination.

The subheadings should be logical to you but if you get stuck you can always use Google. Search for your keyword phrase and  then look at the “People also ask (PAA)”  section.

PAA tells you what Google sees as relevant and related subtopics to your keyword phrase. If you need inspiration the PAA can be of great and valuable assistance.

Ideally, reading the subheadings on their own should be enough for the conclusion to make sense.

Needless to say we will need to add detail and context but the subheadings should be enough for us to see the structure. 

4. Write at least 20 headings and then some more

When we have written the introduction, the subheadings and the conclusion we move on to the title of our post or article. 

Writing titles are part art and part science.

From my experience an important part of the process is to write at least 20 different titles. And then look for what you like and what actually represents your article correctly. 

I know of writers who prefer to start with the title. But for me it makes more sense to start with the conclusion, indtrpoduciuont and the actual structure of the post.

With this information in front of me I find it much easier to come up with relevant titles.

I never worry too much about the mechanics. But try to make sure that you start with your strong words early. 

It is also important that the core message is communicated as early as possible in the title. After all, long titles do get cut off.

5. The body including images and illustrations

As I am sure you have figured out by now I actually write the body of the article or post last of all.

And usually, when I get to this point I find that the writing flows and I have no problem staying focused and on message.

I start at the top and look at the first two subheadings. I look at two subheadings to have a clear idea of where the next subheading will start.

It is only by knowing where the next subheading will start that I can get an idea of how to end the previous subheadings paragraph.

Also, do take the time to choose relevant and topical images and illustrations. Visual aides will help make your copy come alive.

Summary and conclusion

Often talent and natural ability is confused with hard work and perseverance.

And to be a great and effective writer we need to be structured and learn to leave well enough alone. 

I use the five points above to structure my writing. And the order obviously makes sense to me.

I find that I write better copy for my articles when all the other building blocks and details have been decided and defined.

But maybe you prefer a different order.

But regardless of the order I strongly advise you to use a structure to write blog posts better, more effectively and most likely faster as well. 

Meet the author: Mattias (Matt) is a serial entrepreneur and travel industry expert with more than 20 years of experience in business and web development. Mattias identifies with self-starters and entrepreneurs, loves to garden, and believes everyone needs a game plan for financial independence.